The 7 Best B2B Funnels for 2022
The 7 Best B2B 
Funnels for 2022
Looking to drive revenue growth this year?  

Here's a short list of the 7 best funnels for B2B sales and marketing in 2022.
Note:  To qualify, each funnel had to be...

1.  Proven to perform best-in-class in today's environment

2.  Simple enough to implement in days --- not weeks or months

3.  Without any special tools, technology or talent required

So let's get to it.

Beginning at the top of the funnel...

The Best Funnels for 
B2B Marketing and 
Lead Generation

1.  The Lead Magnet Funnel

The Lead Magnet Funnel has been around forever, but it's still one of the most effective inbound funnels of all time.

It works around the clock, never calls in sick, never complains, never asks for a raise.

With the updated 2022 version you can:

-  Attract ideal customers and clients

-  Separate serious buyers from non-buyers

-  Guide them down the purchasing path

At scale, on auto-pilot.

Recommended Resource:
Join the Challenge and launch a new Lead Magnet Funnel in just one week.

Get the details here.

2.  The Modern Outbound Funnel

There’s a new way to do outreach that has replaced old-fashioned methods you’re likely familiar with.

In short, instead of relying on low-level, inexperienced sales reps and SDRs, the Modern Outbound Funnel clones and scales your best sales and marketing talent.

The result?

More clients and customers with less time and effort.

Recommended Resource:
To get the step-by-step implementation guide for this funnel, including process maps, tools, templates and case studies, click here and book a quick discovery call.

3.  Ask Me Anything Funnel

This funnel was first made popular by Gary Vaynerchuk and his #AskGaryVee YouTube show.

The premise is simple:

Provide simple, straightforward answers to your audience’s most pressing questions.

If your business is built on 'consultative' selling -- i.e. providing real value to customers on a one-to-one basis -- this funnel allows you do that in a much bigger way.

Recommended Resource:
We built this funnel last year for a client in ClickFunnels and made a copy available to share.

It doesn't get much easier than that. 

Request a free copy by clicking here.

Next, in the middle of the funnel...

The Top Funnels for Sales Conversion

4.  The Zoom Funnel

Here's one trend that's sure to continue in 2022:

The majority of high-ticket B2B sales will happen in online meetings.

The upshot is, if you haven’t tightened up your Zoom funnel yet (or WebEx, or MS Teams, or whatever meeting platform you use) now would be a smart time to do it.

Recommended Resource
Use the same tools, templates and science-backed methodology the pros use by clicking here.

5.  The Value Proposition Funnel

When you sell customer's value instead of price, good things happen.

-  Win rates go up
-  Prices go up
-  Margins go up

Customer satisfaction, retention, loyalty… all go up

If you’re not up to speed on the Value Proposition Funnel, check out the new guide below and get everything you need to know.

Recommended Resource:
Comprehensive toolkit with strategies, tactics, templates, case studies and examples.

Download the guide here.

Finally, at the bottom of the funnel...

The Top Funnels for Customer Success

6.  The Onboarding Funnel

"A customer is not a customer until they're a repeat customer."

I forget who said it, but it's true.

That's why onboarding is one of the most critical stages of the entire customer lifecycle.

Done right, onboarding sets the stage and puts customers on the fast track to growth and success. 

Done poorly, customers leave.

Without a doubt, the best onboarding funnel I've seen is the Challenge Funnel.

It's the fastest, most efficient way to deliver quick wins and provide value to your customers as early as possible --- and give them reasons to keep coming back again and again.

Recommended Resource:
To request the information kit for this funnel, including process maps, tools, templates and case studies, click here for a quick strategy call.

7.  The Value Ladder Funnel

Despite what you may have heard, the fastest and easiest way to drive revenue growth is at the bottom of the funnel.

Specifically, by offering more value to existing customers.

In most cases, offering additional value to existing customers produces more sales faster than any other strategy.

That's why it's critical to map out your Value Ladder --- the steps for transforming new clients into top-tier clients and customers --- and define each stage in terms of value and price.  

Fortunately, there's no need to start from scratch.

Here's the easy way to get it done:

Recommended Resource:
Download the template and map out your Value Ladder in minutes.

Get proven ideas and examples from other pros in your industry.

Share your Value Ladder with your team and get everyone on the same page.
​
Here's the link to get started.

So there you have it -- my picks for the seven best funnels for 2022.

Not sure which funnel is right for you?

Take this free quiz to find out:

Here's how to create the ultimate dashboard for managing your funnel in three simple steps:

1.  Map out your funnel.

2.  Map your key performance indicators to their data sources.

3.  Connect your KPI's to your dashboard.

Let’s break it down.
Step #1
Mapping your funnel is key because, among other things, it gives you clarity on which key performance indicators (KPI's) you need to track and visualize.
Step #2
Next, map your funnel's KPI's to their data sources.

Typically, you'll find most of this data is in four places: 

1.  Your social networks

2.  Your CRM

3.  Your digital marketing tools

4.  Your financial system

To illustrate:
Step #3
Now simply connect your KPI's to your dashboard.
That's it.

With that, you can manage your entire funnel from a single screen on your computer, phone or smart watch.

It's easy to set up -- no tools, technology or training required.

Need help?

Just click the button below and schedule a quick 15-minute Strategy Session.
Here’s a brief case study on how a good dashboard makes you a better, smarter, more effective manager.

Quick backstory:

A couple of years ago, we created a funnel for a client in the Supply Chain space.

It was a lead generation funnel that looked something like this:
Essentially, we were sending traffic from LinkedIn to a landing page, followed by a quiz which split the audience into the appropriate follow-up sequence.

Long story short, the funnel blew up as soon as it launched.

The client got more website hits in one day than the previous two months combined.

However, the overall conversion rate was well below expectations.

So when we looked at our dashboard, we saw the main bottleneck was clearly the quiz.

Only a small percentage of leads were making it all the way to the end.
Interestingly, when we drilled down into the quiz itself, we discovered that 90% of the dropouts were occurring on a single question:

It was question no. 5.
As it turns out, the question was confusing and that’s why people were bailing.

Once we understood that, the fix was obvious:

Delete the question.
Problem solved --- and the results turned around immediately.

Key takeaway

I remember thinking at the time that without the right analytics, we would have been GUESSING how to fix the funnel.

And there's a good chance we would have guessed wrong.

But with our dashboard, we were able to diagnose the problem and fix it in a matter of minutes.

It was a real 'AHA' moment.

So if you want to create a dashboard that instantly turns you into a smarter, more effective manager, click the button below and I'll help you get started:
Here's a critical metric that managers often overlook.

Quick Backstory

A couple of years ago we built a funnel for a client who was doing live events around the country.

At a high level, it looked like this:
In short:

Traffic --> Sales Page --> Registration Page --> Confirmation Page

About a week after we launched, I got an email from the client saying:

“Our funnel’s not working.”

So we checked the stats to figure it out.

Sure enough, sales were lower than we expected.

But that was only half the story.

The most telling factor was RPC.

RPC = Revenue per Click

Revenue per Click is simply total revenue divided by total clicks on the sales page.
Interestingly enough, our RPC was over $23.

In other words, for every individual that hit the sales page, the funnel was actually producing $23 in revenue.
Which is not bad for this type of funnel.

So as it turned out, we didn't have a funnel problem.

We had a traffic problem:

That was a big AHA moment for me --- and another reason why we developed the Funnel Boss Dashboard:

So managers can view the performance of their entire funnel on a single screen, pinpoint problems, and make the right moves with confidence.

If you're not tracking key management metrics like revenue per click, or revenue per lead, you're missing the boat.

It's easier than you think.

Click the button below and I'll help you get started.

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