By Jeff Simmons
Common question:
How long should our sales and marketing videos be?
Here's the simple answer:
It all boils down to where the buyer is in the funnel.
For early stage buyers, think SHORT --- like 30 seconds or less.
On the other hand, videos for late stage customers can be much longer.
For example, a video for a stone-cold prospect should be as brief as possible --- the shorter the better.
Whereas a proposal video for a late stage customer --- someone you've built a relationship with --- can be as long as it needs to be.
But not any longer.
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