Trust is a critical part of sales. Everyone knows that.
Why is it so important?
Simple. Because customers are MORE likely to buy from people they trust...
And LESS likely to buy from people they don't.
So here's the crazy part:
Typically, a customer’s first encounter with a company is with someone in sales or marketing.
But according to HubSpot, only 3% of buyers trust salespeople or marketers.
So who do they actually trust?
Over 90% of executives say they trust recommendations, reviews & testimonials from their peers.