When you get down to it, 99% of your marketing claims can be copied by your competitors.
They can copy your price, quality, positioning, features and benefits, sales copywriting, marketing content, promotions, ads, messaging…
Almost every good idea can be discovered and replicated.
As a result, DIFFERENTIATION is one of the hardest parts of marketing.
But when you look at the top competitors in any industry, it’s hard to tell much difference.
Everyone offers pretty much the same thing.
“Me too” marketing prevails.
There’s ONE THING your competitors can NEVER, ever copy.
They can't copy what your customers say about you.
Testimonials are unique to you, your customers and their experience.
By definition, they simply cannot be copied.
Thus, the shortest and easiest path to differentiation is…
Let Your Customers Speak for You...
- About the impact you’ve made
- The results they've achieved
- And what it’s really like working with you
In the end, customer success stories and examples are more important than the product itself.