The Truth About Video: What B2B Sales & Marketing Leaders Need to Know
From the desk of Jeff Simmons
Lately we've been seeing some impressive results with videos.
So I did some research on the topic to see what kind of results other companies are getting.
What I discovered was pretty revealing, so I thought I'd share some of the most interesting stats and trends.
You'll find links to the source materials inside each bullet point.
-
B2B buyers prefer video at every stage of the funnel
-
One of the biggest reasons executives like video is they can consume information as quickly and efficiently as possible
-
Nearly nine out of ten buyers say they want to see more videos from brands
-
Buyers don't want highly-polished corporate videos --- they're looking for personalized videos that address their specific situation and individual needs
-
87% of video marketers reported that video gives them a positive ROI (up from just 33% in 2015)
-
Marketers who use video grow revenue 49% faster than non-video users
-
Marketers who incorporate video into their sales funnel experience 34% higher conversion rates
-
92% of marketers say video is an important part of their marketing strategy
-
86% of video marketers say that video is an effective way to generate leads
-
81% of marketers believe that video has a positive impact on sales
-
82% of marketers are increasing their budgets for video in 2022
-
Almost one out of five marketers (18%) expect to increase their video budget by more than 50%
-
Over 99% of marketers who used video in 2020 said they would continue to do so in 2021
- 84% of respondents say their video output increased last year
- 88% believe their video output will increase again this year
- 79% of companies who don't currently use video say they expect to start in 2022 (that's 10% higher than 2021, 20% higher than 2020)
- About 85% of marketers said they create video content at least once per month, 56% said once a week, 26% said daily
-
Companies are making more videos in-house instead of hiring ad agencies --- 64% of marketers report creating video content internally
-
American businesses intend to spend around $135 billion this year on video
-
Digital video advertising spend jumped 49% in 2021 and is expected to increase an additional 26% in 2022 to $49.2B
-
Companies are using videos to feature global, diverse talent
-
82% of global internet traffic in 2022 will come from video
Finally, marketers today are more concerned about the speed of video creation than cost.
Ultimately, the goal is to create more videos, more often.
But here's the problem:
Most companies simply can’t produce all the videos they need.
Why?
Two reasons:
1. They don’t have a clear strategy, so they're not sure where to get started.
2. Lack of time.
So that’s why I put together a new 20-minute Executive Briefing --- to help Sales and Marketing leaders get up to speed quickly.
At the end of this Briefing, you'll walk away with:
-- A video growth strategy that will take you through at least the next 2 - 3 years.
-- A Master Plan you can start implementing and seeing results by tomorrow.
Just click the button below to schedule your Live Briefing:
Most companies simply can’t produce all the videos they need.
Why?
Two reasons:
1. They don’t have a clear strategy, so they're not sure where to get started.
2. Lack of time.
So that’s why I put together a new 20-minute Executive Briefing --- to help Sales and Marketing leaders get up to speed quickly.
At the end of this Briefing, you'll walk away with:
-- A video growth strategy that will take you through at least the next 2 - 3 years.
-- A Master Plan you can start implementing and seeing results by tomorrow.
Just click the button below to schedule your Live Briefing: